WE ARE WOMEN'S BASKETBALL

Moolah Kicks teal and yellow shoe box which represents the ratio of average NCAA attendance between men's and women's basketball

OUR PURPOSE IS IN OUR BAG 🎒
AND ON OUR BOX 🤝

Everything we do is grounded in our mission to fuel WBB. Our original message recognized the hurdles that WBB has overcome. On the outside, the blue and yellow represents the average attendance ratio at NCAA men’s (blue) versus women’s (yellow) games during the 2019 season.  

The inside of the box is a crowd packed around the court. This is the WBB atmosphere we are building together. Moolah is reinvesting in WBB and its players. 

We have moved away from talk of "equality" because it implies that the men's basketball is the measuring stick for success. But this brand, built by and for female hoopers, prioritizes and champions WBB without measure.

Founder and CEO Natalie White posing with two other WBB players who are showcasing the Phantom 1.0 models

OUR STORY

Hi, my name is Natalie, and I am the founder of Moolah Kicks. I’ve played ball my entire life. I grew up in NYC, playing school, AAU, and streetball. Throughout my entire career, I felt and experienced the differences that divide men’s and women’s basketball.

I remember walking into footwear stores and seeing that there wasn’t a single sneaker option made for me. The lack of WBB sneakers had both a negative social implication, and a negative performance effect, since our feet are different from mens’. But we didn’t just need a shoe. We needed a brand that understands women’s basketball, and where we are the top priority.

MOOLAH KICKS IS THE FIRST WOMEN’S BASKETBALL BRAND. BUILT BY AND FOR FEMALE BALLERS. OUR MISSION IS TO FUEL THE HYPE, AND MAKE SNEAKERS FIT FOR FEMALE BALLERS.

While that sneaker shopping experience may have happened in the past, it won’t anymore. We’re making HISTORY with DICK’S Sporting Goods this season with the first ever WBB footwear wall. We’ve started a new wave. One that is driven by purpose and performance. One where the same players who are wearing, building, and repping Moolah Kicks are the ones benefiting from it. We’re elevating the game, defining our own culture, and providing more for WBB.

WATCH THE VIDEO

MAKE MOVES

MAKE MOVES

MAKE MOVES

MAKE MOVES

MAKE MOVES

MAKE MOVES

MAKE MOVES

Diagram of a last built specifically for the female foot shape in five different places

WE ARE 1 OF 1

Moolah Kicks are built differently from the inside. In the shoe manufacturing process, all sneakers are made on a “last”, which is a molded form that is shaped like a skeleton of a foot. Our last shape was crafted by professional trainers to mimic the female foot form and a basketball shape. This means our sneakers biomechanically support the female hoopers, and should decrease the risk of knee, ankle, and leg injuries that are too common in WBB. More generally, our sneakers fit you better because of our:

1
Narrow Heel
2
Lifted Arch
3
Slimmer Width
4
Shallow Lateral Side

MEET THE TEAM

NATALIE WHITE

JON MORRIS

ASHLEY DUCHARME

KELCIE ZARLE

KERSTIN KELLY