❤️‍🔥 BY AND FOR FEMALE BALLERS
ELEVATE, SEE, AND CELEBRATE women's basketball!!! That is what we are all about, and it starts with performance sneakers built for you. 

WHY ARE WE PLAYING IN MEN'S SHOES?

Founded by Natalie White in 2020, it started with this question. She grew up in NYC, playing ball in men's/unisex sneakers her whole career. She never questioned it, until her senior year at Boston College, when she saw an ad of four top WNBA players holding out men's sneakers. 

What's the message? 

There's a social implication: you can be the best women's basketball player in the world, but you will still be promoting NBA shoes. And a performance implication: the female foot differs from the male foot in 4 key places, and the wrong shoe can put us at higher risk of injury. 

Moolah answers with a 1-2 punch: sneakers fit biomechanically for us, from a brand 100% focused on women's basketball. Our own lane, with every dollar going back into women's hoops. 

FROM NEW YORK TO NATIONAL

In just 6 years, Moolah has become one of the fastest growing footwear brands, scaling from an idea to being sold in 650+ stores nationwide. 

Our sneakers are worn by WNBA All-Stars and middle school hoopers alike. All for the same reason: no break-in. No burning. Ready right out of the box. 

Moolah means more. 

WE LOVE YOU, MOOLAH FAM

"Teamwork is what makes common people capable of uncommon results."  – Pat Summitt 

BIG LOVEEE to our team, partners, advisors, investors, athletes, fans, followers, friends, and everyone who is building Moolah with us!! The movement would not be possible without you. 

Thank you to DICK'S Sporting Goods, Mark Cuban, and Lucas Venture Group for betting on us early. To Jones & Vining, for nailing the fit every single time. To our manufacturing partners for enabling us to deliver top tier performance, and to our fulfillment partners (and Natalie's parents, whose garage was our very first fulfillment center!). 

To the trainers and podiatrists who share their time and knowledge with us. To the coaches who have been rocking with us since day 1! To the Connecticut Sun and Minnesota Lynx, the 100+ players, the 150+ AAU teams, our wear testers, and EVERY hooper who chooses Moolah. 

These wins are ours together!!! WE LOVE YOU! 💛 

- Natalie White, CEO & Ashley Ducharme, COO