WE ARE 1 OF 1
Moolah Kicks are built differently from the inside. In the shoe manufacturing process, all sneakers are made on a “last”, which is a molded form that is shaped like a skeleton of a foot. Our last shape was crafted by professional trainers to mimic the female foot form and a basketball shape. This means our sneakers biomechanically support the female hoopers, and should decrease the risk of knee, ankle, and leg injuries that are too common in WBB.
More generally, our sneakers fit you better because of our:
1. Narrow Heel
2. Lifted Arch
3. Slimmer Width
4. Shallow Lateral Side
OUR PURPOSE IS
IN OUR BAG
AND ON OUR BOX
Everything we do is grounded in our mission to fuel WBB. The box recognizes the hurdles that WBB has overcome. On the outside, the blue and yellow represents the average attendance ratio at NCAA men’s (blue) versus women’s (yellow) games during the 2019 season. The inside of the box is a crowd packed around the court. This is the WBB atmosphere we are building together. Moolah is reinvesting in WBB and its players. We have moved away from talk of "equality" because it implies that the men's basketball is the measuring stick for success. But this brand, built by and for female hoopers, prioritizes and champions WBB without measure.
