HUSTLE IN
EVERY
STEP
Moolah is elevating women’s basketball with high-performance sneakers made by and for female ballers. Just a few years ago, women had to choose from men’s, unisex, or even kids’ sneakers—until Moolah changed the game. We engineered the first hoop shoes designed for the female foot. No break-in. No burning. Ready to perform.
Founded in NYC in 2020 by Natalie White, Moolah is built by hoopers who inform the design, wear test, and collaborate to perfect every pair. In just four years, we are in 500+ stores and worn by everyone from WNBA stars to hundreds of AAU teams. We are the only brand 100% focused on women’s basketball, reinvesting every dollar back into our game.
WBB is a national movement!
Kiss that “equality” speech goodbye - WBB is THE moment, THE focus, THE standard! The only comparison we have to make is to ourselves and we made sure our new and improved box reflects that purpose. We have a chart that shows the viewership explosion since the passing of Title I This brand, built by and for female hoopers, prioritizes and champions WBB without measure. There has never been a better time to be in WBB than now. We won't stop until that chart has nowhere to go but off the box!!
Our Shoes fit your feet... so you can take their ankles
This ain't a taste test. Moolah Kicks is here to serve up the HEAT with sneakers that finally fit your feet. Our signature female fit is unmatched cuz we worked with pro trainers to craft the perfect "last." All of our sneakers are made on this last to ensure they support the female foot form biomechanically... you already know we're doing our part to decrease that risk of injury that has become all-too-familiar in WBB. It's time for female hoopers to step on the court and not have to worry about pain in their ankles, legs, and knees. Let's get to work, WBB!
PSA - Our 4 secret ingredients...
1. Narrow Heel
2. Lifted Arch
3. Slimmer Width
4. Shallow Lateral Side
